A superb article in the Toronto Star by Antonia Zerbisias, entitled “Who Are You”, today features a fascinating interview with Dr Jan Kestle at Environics Analytics regarding their use of census data.
In the print edition it has a data geek’s centrefold! Two pages of how census data is used to profile 66 different household/lifestyle types that Environics claims typifies virtually all Canadians. More on that later.
The article also mentions a resource I should have showcased days ago.
One-stop shopping for an up-to-date guide of who has taken public positions with and against the Harper Government’s decision to ax the mandatory long-form census questionnaire, a rolling media round-up of stories on the topic, and actions you can get involved in.
Thanks to Tracey Lauriault for this invaluable public resource. Viva Data Libre!