… is from duMaurier, which in spite of its hot red packaging is making a bid to go green.
The new ads (full-page in my local entertainment weekly, The Georgia Straight) read “new look. new approach. we have updated our packaging to help reduce its impact on the environment. small steps make the difference” and then, pointing at a hot red package are two items: “foil is now coloured recyclable paper making it kinder to the environment” and “cardboard packaging that meets standards supporting sustainable forest management”.
Unintentionally hilarious. Only if pot ever gets legalized will we see advertising that is funnier than this.